Shirley of Hollywood - Collections

The New Sexy.

What’s new at Shirley? Lots! We have more styles and more colors than ever before, but it’s more than that—we have a brand new look for a brand new year. We call it Hollywood Nouveau, because it’s all new… just for you!

Since 1948, Shirley of Hollywood has been known as an industry innovator, always seeking new ways to bring value, style and affordable luxury to lingerie lovers everywhere. Our new look continues to keep Shirley a step ahead, conveying who we are in a fresh, fun way. Innovative, extroverted, sophisticated and elegantly edgy come together in sexy-chic styling that foreshadows trends, pushes the boundaries and reinvents what lingerie is… does… and can do. It’s a new kind of sexy, where classic colors meet modern patterns and bold, brash styling radiates femininity with sensuous fabrics. It’s a sexy filled with unexpected touches, glam essentials and Ready-to-Wear that’s ready to roll whenever and wherever.

We hope you’ll join us in embracing all that’s new, while continuing to enjoy all that has made Shirley a Hollywood legend for almost 65 years. It’s a new sexy for a new year… and a new you!

Enjoy!

Shirley - GyZ Menswear

Ever wanted a 'behind the scenes' look at a glamour shoot ...

Shirley's HOT collection is Hotter than ever, with all of the naughtiest necessities you need to have him begging for more. If it's hot we go for it, from barely there bra tops and boy shorts with girly garters to G-strings, bikinis and teeny skirtinis. Get ready to rock his world in black leather and lace or sizzle in a silky little something with fringe benefits. Feel like sleeping in ? Our provocative PJ's are more steamy than dreamy, so pick a pair and settle in for a long sultry night. Dust off your fantasies and role play in our frisky French Maid costume or hunt some exotic animal prints in a come- hither shade of passionate pink. One's fun and two's a party, so why not make it a twosome in torrid little sets that take you wherever the action is, from the back yard to the bedroom to the hottest spot.

Less really is more, and Shirley has more of the things you want most - style, quality, selection and fir. The secret to sexy is Shirley, so be smoldering, be scorching, be hot, hot, HOT !

At Shirley we've always known that curves are sexy, whether you have a little ... or a lot. Specially crafted for the style conscious woman, Shirley's Intimate Attitudes line brings chic, contemporary fashion to a larger audience, reinterpreting the latest trends to fit and flatter a womanly silhouette.

Forget shapeless - Intimate Attitudes revels in curves, clinging in all the right places and giving you a little extra room where you need it most. Comfort is key, from elastic that fits without binding to zippers that hold without puckering and seams that lie flat to give smooth lines from head to heel. The result is s full line of bras, bustiers, corsets, briefs, sleepwear and outerwear that fit as beautifully as they look.

Rejoice in your curves instead of hiding them. Savour lingerie that makes the most of every asset, apparel that lets you be you. Take pleasure in every wonderful inch and you'll give pleasure too !