The New Sexy.
What’s new at Shirley? Lots! We have more styles and more colors than ever before, but it’s more than that—we have a brand new look for a brand new year. We call it Hollywood Nouveau, because it’s all new… just for you!
Since 1948, Shirley of Hollywood has been known as an industry innovator, always seeking new ways to bring value, style and affordable luxury to lingerie lovers everywhere. Our new look continues to keep Shirley a step ahead, conveying who we are in a fresh, fun way. Innovative, extroverted, sophisticated and elegantly edgy come together in sexy-chic styling that foreshadows trends, pushes the boundaries and reinvents what lingerie is… does… and can do. It’s a new kind of sexy, where classic colors meet modern patterns and bold, brash styling radiates femininity with sensuous fabrics. It’s a sexy filled with unexpected touches, glam essentials and Ready-to-Wear that’s ready to roll whenever and wherever.
We hope you’ll join us in embracing all that’s new, while continuing to enjoy all that has made Shirley a Hollywood legend for almost 65 years. It’s a new sexy for a new year… and a new you!